Wednesday, 3 October 2012

TfL braces for crisis

Does anyone else get the feeling that the dark clouds of doom are hovering over Londoners (and those travelling to and from London by rail)?

The Crossrail project, run by TfL and the Strategic Rail Authority, has asked PR firms to pitch for a £250,000 crisis communications account.

So far, consumers have protested about:
  • The £14.8bn price tag
  • A perceived lack of respect paid to environmental impact
  • Kicking businesses out of their properties to make way for stations and tracks
  • Spending a quarter of a million quid to prepare senior executives to deal with the inevitable shit-storms this project will kick up, both in its construction, and in its doubtless subsequently severely-flawed operation
OK, that last one's just me to date, but I said what you were all thinking.  Unless you're a crisis comms specialist.
"Crossrail external affairs director Louise Brooker-Carey said: ‘Crossrail is seeking specialist training and advice to review existing procedures and provide crisis comms training to our leadership team and those overseeing tunnel and station construction.’
I just bet it is.
"The pitch document calls for ‘high level’ crisis comms training and to test Crossrail’s comms strategy and plans."
'High level crisis comms training' translates into English as "learning how to respond to politicians and industry regulators whilst conveniently ignoring or trivialising any issues brought up by punters - I mean the paying public".

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